Branding will help you stand out in the information space, namely, it will ensure the accuracy and clarity of the image for the target audience, strengthen the advertising impact and other marketing activities.
- Work on the customer’s image
A positive image builds the trust of your clients and simplifies the decision-making process. There are 2 main types of image – internal and external. The former reflects corporate policy within the company, and the latter – activities related to the target audience, clients, competitors, and partners.
We can help you reach several important goals at once:
- Market positioning
- Stand out among competitors
- Attract the attention of a potential target audience
- Encourage consumers to be more active
- Increase customer loyalty
- Promote sales
- Creation of a positioning strategy
Positioning is the creation of the image of your brand that would impress your customers and single out your specific offer from similar ones. The development of brand, product, and service positioning is an add-on over a solid basis. Honest awareness of your place in a particular market segment will help you choose effective methods of promotion, make the right choice of a positioning strategy or development of brand presentation in general.
- Development of a turn-key corporate identity
The company’s logo, design of advertising products, style of colours and fonts, trademarks – all these are elements of your brand’s corporate identity and visual image. As a rule, corporate identity elements are used from POS materials (business cards, booklets, banners) to Internet sites and TV ads.
- Website reconstruction
Only a competent website analysis for compliance with its tasks will make it possible to realise the scale of reconstruction. Modernisation is necessary when a website is difficult to find with search engines and is not useful, has inconvenient navigation and insufficient functionality, seems outdated compared to competitors, has an inconvenient content management system. Also, if there is a change in the marketing policy, or corporate identity of your company is updated, for example: the logo and corporate colours have changed and you are planning to actively promote your website.
- Graphic design
It is graphic design that will help you sell an idea, event, or product. Graphic design can use different means, be digital or printed, and may include photos, illustrations, or other types of graphics. Our team of experts will help you determine what exactly your brand needs.
- Brand book development
Your brand book is the best tool to avoid risks associated with misinterpretation of your beliefs. There are no two identical brand books! While one company focuses on design aspects, another creates a more detailed document with the company overview and rules for interacting with customers and business partners.
- Web design
Web design is about the balance of beauty, logic, and opportunities. Our web designers make projects beautiful, which is just one of their tasks. First of all, they are designers and analysts who create simple and understandable products based on the analysis of user behavior.
- Outdoor advertising
Outdoor advertising has existed for hundreds of years and does not lose its actuality. First of all, this is your image story, which will help you present your advertising materials in the best possible way and attract new customers.
- Printed products
State-of-the-art technologies allow us to produce a variety of full-colour types of printed products that meet modern standards and requirements (accreditations, calendars, booklets, magazines, etc.). However, this diversity causes a number of difficulties for many people. What material to choose? What circulation? What is the format and content? Our team will help you choose the best option in terms of budget and efficiency.